In 2025, KVADRO completed the design renewal of its car care product range – an important milestone within a broader product design modernization project. This is not merely a visual update. It is a deliberate step in brand development, reflecting the company’s ambitions and its direction toward stronger international competitiveness.
We are evolving not only our product formulas and quality – we are also evolving the way our products communicate with customers.
New look. The same quality.
In the car care segment, visual language matters. It signals technology, precision, reliability and performance. The new design has been developed with a clear objective – to create a modern, structured and confident appearance that instantly communicates the product’s function and professional character.
A cleaner composition, more prominently highlighted product names and a unified graphic system across the entire product group create a stronger presence on the retail shelf.
Importantly, although the changes are significant, the continuity of key visual elements has been preserved. Colour accents, brand structure and recognizable design features ensure that customers can still intuitively identify KVADRO products. This is evolution – not a change of identity.
A strategic step toward international markets
A key element of the renewal is the introduction of English as the primary language on the most visible front-label information. At the same time, a multilingual approach has been maintained – information in Latvian, Lithuanian and Estonian, and in certain cases Russian, remains available on both the front and back labels.
This decision is intentional. It supports easier product presentation beyond the Baltic markets by improving clarity and accessibility at an international level. Our goal is for KVADRO products to be understandable, professional and competitive in foreign markets as well.
Why this matters
Product design is more than packaging. It is a signal of trust.
Today’s consumers make choices not only based on price and function, but also on brand confidence, clarity and professionalism. The new design:
- enhances product perception on the shelf;
- simplifies identification of product function;
- strengthens brand positioning;
- creates a modern and technical impression;
- supports KVADRO’s export development goals.
It is a step that allows our car care products to look as confident as they perform in practice.
The development continues
The modernization of the car care range is part of a wider KVADRO product renewal initiative. We are systematically building a unified, internationally competitive and professional brand identity that reflects our quality, experience and ambitions.
KVADRO continues to grow as a Latvian manufacturer with a clear vision for the future – creating products that are reliable, effective and visually compelling in both local and international markets.